Privacy & product analytics
Analytics & Session Replay Notice
Effective 17 September 2026 · enta is operated by Maestro Hq Limited.
1. Account-level analytics agreement
enta presents the analytics agreement during account creation alongside the Marketplace Terms and Privacy Notice. The acceptance is recorded against the enta account and applies across supported web, mobile-web and installed PWA experiences while that account remains active. enta does not show a separate analytics-choice banner to new website visitors.
2. What we measure
After account acceptance is recorded, enta may measure privacy-limited page and product-area visits, feature adoption, funnels, retention, performance signals, product feedback submission metadata, session quality and responses to short product surveys. For signed-in seller and supplier accounts, the PostHog person profile may also include account identifiers such as email address, phone number, business name, account role, plan, account status and an internal enta account identifier. This helps us understand account-level product friction instead of seeing only anonymous traffic.
3. Session replay safeguards
Where session replay is enabled, enta masks form inputs and marks sensitive content for masking. Replay is stopped entirely on seller onboarding, signed-in seller and supplier workspaces, administration, authentication, checkout, and protected buyer-order pages. Replay is intended for non-sensitive product experiences, not account, payment or protected commerce records.
4. Data we do not intentionally send to product analytics
- Passwords or authentication secrets.
- Card or payment credentials.
- Settlement-account details.
- Protected buyer-order access tokens.
- Full free-text feedback messages or follow-up email addresses as analytics event properties.
- Private admin records.
Signed-in account email, phone number and business name are used only as account-profile properties; they are not added to ordinary commerce event properties.
5. Surveys
PostHog may be used to display short in-product surveys after the account-level analytics agreement has been recorded. Product survey answers are used to improve enta and do not replace formal complaint, refund, buyer-protection or privacy-rights channels.
6. Acceptance lifecycle
The platform stores the acceptance against the signed-in account rather than relying on a per-browser preference banner. The record remains applicable across platform usage while the account remains active. Account deletion is the lifecycle boundary for that account-level acceptance record.
7. Processing and rights
Analytics providers may process limited technical information and the account-profile properties described above outside Nigeria. enta applies the same lawful-transfer, security and data-subject-rights commitments described in the Privacy Notice. Privacy requests can be sent to maestrotechng@gmail.com.